A floor-to-ceiling interactive wall telling 25 years of company history at LendingTree's headquarters.
Every milestone, person, and partnership lives as a node on a flowing path through a particle landscape. Visitors touch a node to open it: a story, a video interview, a poll of the day, or related moments further down the line.
I designed the visual system and the motion language: how the wall idles when nobody's there, how nodes open and settle, how the background reacts to touch, and how the whole thing stays legible from across the lobby and up close. It was built so the content team can add new milestones without redesigning the wall.
Cinema 4D · After Effects · Illustrator
Poll of the day, opened from the wall
Nodes and milestones over the particle field
Early design exploration for a quote moment
An opened milestone with its story and related moments